Kellogg’s has received approval to start adding vitamin D to its cereals in Canada. The approval comes from the governmental body Health Canada.
Researchers have found that many Canadians aren’t getting the currently recommended 600 IUs per day from their diet. In Canada, if you want to try to get some vitamin D from your diet as opposed to sunlight and supplements, you have to look to fatty fish and fortified margarine. Now with Health Canada approval, Kellogg’s hopes to add cereal to the list.
A Kellogg’s spokeswoman said in an email that there will be a three-year consumption study, looking at Canadian sales and demographic data, “to determine if expanded discretionary Vitamin D fortification for other foods would benefit Canadians.” This information will help the government decide if they should make vitamin D fortification of cereals easier or even mandatory.
Susan Whiting, professor of nutrition at University of Saskatchewan, recommended cereals in Canada be fortified years ago. She said the increase in rickets incidence lately due to vitamin D deficiency are “the tip of the iceberg.” She says she hopes to see mandatory fortification of cereals in the near future.
Special K cereals fortified with vitamin D are now on store shelves, with labels advertising them as a source of vitamin D. This summer the company also got three-year permission to try fortifying Rice Krispies, Mini-Wheats, Krave, Froot Loops, Frosted Flakes and Corn Pops, too.