The International Food Information Council (IFIC) has released results from their 2013 Functional Foods Consumer Survey.
The survey, now on its eighth distribution, highlighted how much consumers’ feel they know about nutritional foods, versus how much of specific nutrients they are consuming.
The survey was conducted out of Washington, DC. Researchers surveyed and studied 1,005 adults ranging from 18 to 80 years old. To determine any gaps, survey results were then compared to the National Health and Nutrition Examination Survey (NHANES) and Dietary Reference Intakes (DRIs).
While the researchers found many differences between how much nutrients people thought they were getting verse how much they were actually getting, vitamin D showed one of the largest discrepancies. Sixty eight percent of survey takers believed they were obtaining adequate daily vitamin D, compared to NHANES data that showed that 32% actually met the DRI for vitamin D (600 IU for adults).
With this survey, IFIC has been able to recognize that a knowledge-behavior gap exists. The authors of the study results concluded, “Effective messages about functional foods must address the top barriers to functional food consumption and foster…belief in the health benefits…to motivate consumers to achieve and maintain optimal health through diet and lifestyle modification.”
For complete details on the Functional Foods Consumer Survey or about the International Food Information Council, visit http://www.foodinsight.org.