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Nutrition survey reveals people think they’re getting more vitamin D than they are

Posted on: October 7, 2013   by  Vitamin D Council


The International Food Information Council (IFIC) has released results from their 2013 Functional Foods Consumer Survey.

The survey, now on its eighth distribution, highlighted how much consumers’ feel they know about nutritional foods, versus how much of specific nutrients they are consuming.

The survey was conducted out of Washington, DC. Researchers surveyed and studied 1,005 adults ranging from 18 to 80 years old. To determine any gaps, survey results were then compared to the National Health and Nutrition Examination Survey (NHANES) and Dietary Reference Intakes (DRIs).

While the researchers found many differences between how much nutrients people thought they were getting verse how much they were actually getting, vitamin D showed one of the largest discrepancies. Sixty eight percent of survey takers believed they were obtaining adequate daily vitamin D, compared to NHANES data that showed that 32% actually met the DRI for vitamin D (600 IU for adults).

With this survey, IFIC has been able to recognize that a knowledge-behavior gap exists. The authors of the study results concluded, “Effective messages about functional foods must address the top barriers to functional food consumption and foster…belief in the health benefits…to motivate consumers to achieve and maintain optimal health through diet and lifestyle modification.”

For complete details on the Functional Foods Consumer Survey or about the International Food Information Council, visit http://www.foodinsight.org.

11 Responses to Nutrition survey reveals people think they’re getting more vitamin D than they are

  1. John

    The IOM still believes that 600 IUs are sufficient. When that number is rightfully raised the data spread will be much higher.

  2. Rita and Misty

    The daily dose (600 iu) will NOT be raised until the 25(OH)D level reference range is revised.

    And further more:

    If there is incongruence in thought within the vitamin D community regarding optimal 25(OH)D level, how do we expect to impact IOM? Who will take the vitamin D community seriously if within its own group there is no congruence?

    The reference range must first be agreed upon within the vitamin D community. Then those who carry legitimacy within this community must press forward into mainstream medicine.

    If there is no unity, there will be no change.

    To splinter is incorrect.

    It is time to roll-up…rather than splinter off…

    Of course, these thoughts are simply my opinion.

    I’m not a physician nor am I a research scientist. I’m only a gal with persistent opinions.

    Be well,

  3. Rita and Misty

    Unite, support, direct, press forward.

    Otherwise we’ll all be here ten years from now, utilizing this forum as just a place to vent.

    That’s not my definition of success.

  4. John

    Certainly not as long as Hector DeLuca remains on the IOM review team. He wants there to be a D deficiency. “Through innovations from Hector DeLuca, Vitamin D continues to be a large percentage of WARF’s ( Wisconsin Alumni Research Foundation) income, around 70%.”

  5. Rita and Misty

    I believe you. I would like to see your source for the quote. But I do believe you 100%. Because this is what I know about Hector DeLuca: (BTW: I ask you, what would Walter Stumpf say?)


    “DeLuca subsequently became interested in these tissue-specific analogues of vitamin D and their utility in the treatment of a variety of diseases including osteoporosis, vitamin D-dependent rickets, and bone disease of kidney failure. From his research, DeLuca has been able to develop several successful vitamin D-related drugs for everything from kidney failure to psoriasis. In 2001, he founded Deltanoid Pharmaceuticals, a company focused on developing therapies derived from these vitamin D-based compounds. DeLuca remains at the University of Wisconsin where he served as Chairman of the University’s biochemistry department for 30 years and is currently a Harry Steenbock Research Professor.”

  6. Rita and Misty

    (There must be a book of old activist tactics kicking around someplace)

  7. Rita and Misty

    LOOK! A primer on activism! 😉


    I am amazed at how many times the words persuade, relationship building, teamwork, recognition, as well as other references to loyalty appear in the book.

    All joking aside, I think the moment is here and now to effectively pursue ending this vitamin D deficiency pandemic.

    After all, we only have the here and now.

    The moment to end the pandemic is for us to CREATE.


  8. Rita and Misty

    Taken from the Activists Handbook:

    Characteristics of effective coalitions (as noted by the
    Advocacy Institute):

    **Represent large numbers of people

    **Represent diverse population

    IN OTHER WORDS: This is the time to roll ourselves up, not splinter off.

    Change occurs with UNITY.

    This is the only successful way.

  9. [email protected]

    Sigh, yes
    The largest owner of vitamin D patents is WRF – many are for Vitamin D analogs (where they can make money)
    Here is my investigation into the conflict of interests of most of the IoM members, including DeLuca

    Sigh, yes: 600 IU is far too little achieve an optimal level of vitamin D (> 40 ng)

    By the way
    Here are some charts on the extremely low vitamin D intake from foods

  10. Rita and Misty
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