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Kellogg Co. plans to increase vitamin D content of cereals by early 2019

Posted on: March 28, 2018   by  Vitamin D Council


Kellogg Co. in the United Kingdom is taking necessary steps towards ensuring the population is meeting their vitamin D needs. About seven years ago, they were the first cereal company to provide 25% of the recommended daily allowance (RDA) of vitamin D in one serving of cereal, and now, they will increase that to 50%.

Laura Street, nutrition manager for Kellogg U.K. and Ireland, justified this additional vitamin D:

“It’s difficult to get vitamin D in your diet and our research shows that people aren’t naturally choosing foods which contain this crucial vitamin.”

By 2019, all Kellogg’s cereals offered in the U.K. will contain the additional vitamin D. While the Vitamin D Council doesn’t recommend the diet as an adequate source of vitamin D, we are happy to hear that companies across the globe are taking action to improve vitamin D intake.

Though a serving of cereal a day may not allow an individual to reach an adequate range (40-80 ng/ml; 100-200 nmol/l), this could be a great addition to daily sun exposure or supplementation. The Vitamin D Council recommends adults supplement with 5,000-10,000 IU/day (125-250 mcg) to ensure a healthy vitamin D level is achieved. For all questions or concerns on food fortification, vitamin D, or supplementation, please reach out to us at [email protected].


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