Vitamin D Council members and readers,
I’m writing to let you know that I am stepping down from the Vitamin D Council to pursue other career interests. Last Friday was my last day with the Vitamin D Council.
I have been working for the Vitamin D Council for three years now, and I’m happy with what we’ve accomplished in that time and where we are today. Last week I sat down with Executive Director Dr. John Cannell and our current and new staff. Dr. Cannell summarized where the Council is today nicely: “We have built the vehicle. Now we just need it to go faster.”
We have staff coming in with talent and work ethic, and I have no doubts they will make the vehicle go faster. Staff member Jeff Nicklas is shifting over to Operations Manager. He will be in charge of administration and making sure the Council is running smoothly.
We’re bringing in Will Hunter, a recent graduate of UCLA, serving as our Program Associate. Will has already been blogging for the Vitamin D Council for the past two months. He will be tasked with trying to bring many of our program and business ideas to life.
We’re also bringing in Amber Tovey, who will be graduating from Cal Poly this June with a BS in Nutrition. She will serve as our Community Coordinator, in charge of communications and marketing. Amber already has some great ideas to take our organization to the next level.
And of course, Dr. John Cannell is still at work behind the scenes, offering guidance, insight and supervision.
In the past three years, the Vitamin D Council has built a template to move forward with. This is in large part due to the vision and expertise of our partner Minervation. Minervation, a web development and health information science consulting group in the UK, started working with us back in 2009. They wanted to see us transform into who we are today: a member-based organization with dependable and professional content and great brand.
We now also have a website that offers layers of information, from very friendly general information, to more in depth content on specific diseases, to an even more in depth look at specific research in our blog. This content is tested and proven effective through a mix of usability testing, surveys, feedback and analytics. And since we are committed to a user-tested, evidence-based approach, we will constantly test and analyze the effectiveness of our content, to continually get better and better at what we do. Our new staff understands this approach and this core philosophy isn’t leaving the Vitamin D Council anytime soon.
I’d like to thank André Tomlin and Douglas Badenoch of Minervation and their associate Sarah Smith of the Patient Information Forum for their hard work. We are continuing to work with them, and they are a rock for our organization.
We also now have a sturdy member base, and I’d like to thank you, members, for your support, dedication and interest in vitamin D. The strategy of our organization is to continue to grow our member base, while maintaining a close relationship with you. Simply put, the more members our organization has, the more capacity our organization has. It is through our members and their commitment to the Vitamin D Council and learning more about vitamin D that is helping us get the word out on vitamin D and spread awareness.
More people to thank:
Thank again all. Moving forward, I’ll be behind the scenes a little, consulting the Vitamin D Council on a limited basis.